Research On The University Students’ Ideological And Political Education In The New Media Environment

The development of new-media has brought new opportunities and challenges tothe ideological and political education. As the forefront of IT development, we needto think about university how to better make new media to develop ideological andpolitical education activities better, how to deal with the negative impact ofnew-media to students and the ideological and political education. IT is an importantissue,when we facing the information age of ideological and political education, toimprove the effectiveness of the ideological and political education, to strengthen thestudy of the relationship between new media and political and ideological educationThe school leaders, educators and students engaged in ideological and politicaleducation shouldbe face the opportunities and challenges of new media Properly. Deepen theunderstanding of new media, make positive attitude to new media, take suitablemeasures to make ideological and political education and healthy development.We should Seriously study the characteristics and The inherent laws of new media,this is the objective needs of the times and requirements of the theory of Marxism ofComprehensive development of human. Make use of new media completely on theideological and political education, strengthen ideological and political education inthe new situation, cultivate a socialist successors to the cause has importanttheoretical and practical significance. Generally,the ideological and politicaleducation under the conditions of new media has made some achievements, someuniversities has get prominent Achievement, but there are some weak links in theideological and political education due to various reasons, like: online and offlineeducation can’t integrate. can’t link real life and the actual, can’t completely Againstproblem, education and services out of touch, lack of innovation on the traditionalideological and political education means.except the introduction the paper wasdivided into three parts: The first part of the connotation of the new media, thehistorical development and the associated theoretical foundation are summarized; thesecond part of the empirical survey data, college students ideological and politicalconditions of new mediaopportunities and challenges of education statements andsystems analysis; the third part provide practical operational value of the countermeasure of the actual ideological and political education in new media environment,that promote colleges and universities to strengthen ideological andpolitical education and provide a reference and method.This paper based on the empirical research, analysis the Ideological and politicaleducation problems under the conditions of new media, provided some measuresto strengthen the ideological and political education.I provided measures in fouraspects:construction of the new media, campus culture, the team of the teachers andcollege students. First of all, different new media types using different measures toimprove new media platform; second, strengthen the construction of campus culture,create a harmonious environment for ideological and political education informationreceiving;third, strengthen the team construction of Ideological and political teachers,providing ideological and political education organization; finally, strengthen thecollege students’ education about new media Knowledge.