Research On Marketing Strategy Of Wushu Development

With the deepening of market economy, the commercialization of industrialization has become the mainstream of the economic and social characteristics,martial arts, as the representative of Chinese traditional culture,should also be gradually integrated into the social development trend.advance with The Timesto find the trend of The Times as a commodityin the martial arts marketing isthe development inevitable trend. Based on this, this article uses the literature material method, empirical analysis,comparative analysis, expert interviews and other methods to explore the appeared problems in the development of wushu in the perspective ofmarketing and strategy can be applied. The results showed that:(1)The development of the commodity economization to promote the emergence of marketing is marketing activity, the premise of martial arts have become commodities all the conditions and properties of the unity of the value and use value, the unity of specific labor and abstract labor. And the fitness value, cultural value, economic value etc. It is the premise and key martial arts for marketing.(2) Based on the STP theory and the characteristics of the martial arts, martial arts market subdivided into the children’s market, youth, middle-aged, the elderly market a few market segments, to distinguish from the weight of the target market selection, will continue to follow up to keepmarket share on elderly, young children market is a potential market, cannot discard, in the face of taekwondo exclude to reload. After analyzedthe market positioning:martial arts market positioning and market positioning should choose to fill the gap type type market positioning two positioning strategy.(3)Martial arts marketing brand strategy can adopt awareness, loyalty and cultural strategy. Consciousness strategy is the premise, loyalty strategyis a long-term vision is to ensure children without losing one of the strategy of market, culture is the soul.(4)In many pegged to the modern way of promoting the level of martial arts and taekwondo in contrast will dwarf:from the channel of tae kwon do the report of the secondary and tertiary channel with water, and martial arts has remained in the primary channel, its the network spread out on the market does not open, and the corresponding contact of the person you like could also slow a beat. So the martial arts channel strategy is to relax and rich. Again from the network multimedia marketing ismore popular in the recent period of time, the tae kwon do every related websites have pay close attention to the information on the qr code,martial arts website information in English is in a constant state of maintenance, to the development of its attitude clearly is not correct.