The Research On Brand Management And Marketing Strategy Of Linglong Sports Cultural Communication Co.,Ltd.

Using the method of literature data,case analysis and logic analysis,taking Chengdu Linglong Sports Culture Communication Co.,Ltd.as the research object,under the modern sports industry management system,combined with domestic policies and the continuous needs of the sports industry,according to the constructed model from the logic Find the brand building plan and marketing strategy goal that combines its own actual situation,analyze the brand marketing and management of Linglong Sports,and discuss the method of building a sports commercial brand with its own characteristics and showing a sense of social responsibility,aiming at the management and marketing of the Linglong Sports brand Put forward countermeasures and suggestions,and draw the following conclusions:It is clarified that Linglong Sports,on the basis of insisting on highlighting its own characteristics and insisting on market-oriented brand management and marketing,taps its own potential,uses table tennis sports events as the carrier,carries out destination marketing,and uses electronic information in an advanced network environment Technology,build a platform for Linglong Sports to communicate with more consumers,and form a perfect communication mechanism between sports organizations and consumers,and ultimately achieve a better fulfillment of the social marketing of sports and the social responsibility of sports enterprises.Give full play to the comprehensive role of Linglong Sports in guiding people to develop a healthy and civilized lifestyle,promote the construction of a healthy China,and promote social and economic balance,rapid,stable,and coordinated development.Based on this,this thesis analyzes brand management and marketing strategies in the sports industry at home and abroad.It mainly includes basic research,application,and application of sports management principles based on the sports industry.By summarizing the status quo of industry development and brand building and marketing experience,Chengdu Linglong Sports Culture Communication Co.,Ltd.as the research object,extended to explore the management and marketing practice of Linglong Sports based on core values,aiming to discuss the management and marketing strategies of Linglong Sports in the process of practice,with a broad research background at home and abroad And practical research with practical significance,to provide reference for small sports brands of the same scale and category in my country to create sports commercial brands with their own characteristics and a sense of social responsibility.