Comparative Study Of The Socio-economic Environment Outside The Sports Industry Development Of China's Eastern Provinces And Cities

Sports industry is a new industry with a beautiful prospect and derives the new developing point of national economy in the 21st century .The development of sports industry depends upon the social economy, its own scale and future. This thesis makes a research on the combination of east regions' economy and the growth of sports industry, and explores a series of such problems as the choice of regions and leading industry from many angles, such as sports, economics and sociology.Based on a lot of literature and previous studies, this thesis constructs the index system of external environment of sports industry with the approach of principal component and factor analysis. With dynamic analysis and comprehensive evaluation, it presents the conclusions that the economical development in east regions is beneficial to that of sports industry, especially in Beijing, Shanghai and Zhejiang province; sports industry should be developed unequally with the basis on three "polarity regions" , that is Beijing and Tianjin regions, ChangJiang River delta and ZhuJiang River delta; these regions should make responding policy and give priority to the growth of sports industrial sections with body-building and entertainment as its leading section.