The Sports Industry Development Research Based On Virtual Economic Theory

Sports industry has become an important pillar of the national economy.China's sports industry is starting in the 80's,After the rapid development of 90's,it is becoming a certain scale when the beginning of the 21st century.Today,The Chinese government has realized the huge market for sports consumption and the value of the potential,in particular the sports consumption as expanding domestic demand and stimulate economic growth as a measure to put them forward.Based on the theory of the virtual economy,study the sports industry,analysis of the sports industry in the development process with the characteristics of the virtual,introduction the virtual economy and real economy in the process of development of the sports industry has shown the specificity of the relationship and interdependence.Demonstrates the positive development of the sports industry,must take a combination of entities and the virtual road,based on the real economy,play a virtual economy,driven proliferation and expansion of the role of.In the development process,we need to control the virtualization,prevent the formation of the economic bubble,avoid adverse effects for the sports industry.