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Olympic Venues, Survival And Development

Posted on:2007-12-17Degree:MasterType:Thesis
Country:ChinaCandidate:J H YuFull Text:PDF
GTID:2207360182481088Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since the policy of reform and opening up, the Physical Education Industry has developedquickly in China. Chinese athletes have gained much gratifying honors in various importantinternational tournaments. At the same time, the concept of mass participation exercise has beengradually improved in people's mind. Moreover, the success of the application for the 2008Olympic Game, as the opportunity to show us to other countries and the bridge for us to strideforward world, makes us to see the positive side of Chinese economic development. However,we will still encounter many problems, such as that our P.E. Industry still keeps in a veryprimitive and primary stage. So the most important topic for us is how to take advantages of thenative strengths to produce our own famous brands.This paper discuss and research the accumulating experience of several typical P.E.gymnasiums and stadiums which have been built according to the market economy afterseveral times reforms since the foundation of the People Republic of China. The conclusion isthat P.E. Industry market environment includes five fundamental factors, respectively, thepolitical environment, and economic environment, the opportunity caused by large-scale sportsmeeting, the P.E. consumer environment, and the competitors. Besides, this paper also brieflyanalyzes the life style, population tendency, and the survey forecasting.This paper generally comments the present condition and the development tendency of theP.E. Industry and P.E. market inside and outside our country under the way of literature and datacontrast. Besides, I try to analyze the development of Chinese P.E. gymnasiums and stadiums, thestandards of P.E. market, and its effects to the national economy under the condition of marketeconomy, which is based on the comment to analyze the characteristics of the new and old P.E.gymnasiums and stadiums, combined with the concerned P.E. consumption data, to put forwardsome thinking over how to strongly develop Chinese P.E. Industry by facing the currentopportunities and challenges and how to promote the economic development. Besides, I alsosimply comment the problem of the operation direction and management model for parts of theP.E. gymnasiums and stadiums after 2008 Olympic Games.
Keywords/Search Tags:Physical Education Industry, P.E. gymnasiums and stadiums
PDF Full Text Request
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