At This Stage In China University Of Positioning Research

With the connecting of centuries, the universities in China are happened to coincide to go to fast-developing era.The officeholders of ministry of education remind the guidance of universities: They have to put their attention on setting down developing-stratagem. In the unprecedented systemic innovation and transnormal development days, what they could do on the way of "finding the niche"? This question has been importantly effected on the development of universities.In order to meet the requirements of the transferring society, the universities should realize their practical positions, then to layout their programmable positions.Presently, there is a common sense at the problems of "university positioning" in the scholastic colony. They think "homogeneity" is the most doubt question existed. Nevertheless, after study a mount of materials, the student find that several universities are permissive to "find the niche", and having stroke up a well-liking development mode.This study is based on the "positioning" theory that transplanted from histology. The student use "positioning theory" to study the University-organize, try to make clear these conceptions: University-positioning essence, University-positioning fundamental, University-positioning standard and University-positioning strategy.In this study, the student brings forward two key conceptions: practical position and programmable position, and understands the practical position as strategic jumping-off point, meanwhile, programmable position as end point. The two "positions" intervolved dynamically.The student overviews the topic from two visual angles (inner and external), and two aspects (subjective and objective) to seek ask for the reason of inaccurate University-positioning. And point out some practical techniques for universities to avoid homogeneity.For the reason that "positioning" theory is a kind of applied theory, thereby, the student chooses five universities as examples to illustrate concretely applicability of University-positioning.