Sports Globalization And Cultural Identity

Sport globalization is an inevitable trend of modern sports. As the relation and dependence among the global sports cultures is strengthening continually, it is an undoubted reality that the collision, resistance, competition, intercourse and inosculation of sports cultures. Through the developing course of sport globalization, we may find out that western sports culture has taken the leading position in the culture development in the world. The exportation and diffuseness of western modern sports endangers native sports, causing a survival crisis for them.Culture and identity have an inherent relation. People in different cultures have different methods of identity. The encounter of different cultures will certainly bring change to culture identity. Will it come to the point of single culture identity of modern western sports culture when the native sports are under the survival crisis? Will the native sports culture identity disappear as they are substituted by other sports culture identity? The homogeneity and heterogeneity of sports culture have become a central issue in the sports globalization. Therefore, sports culture identity is becoming a very important problem in global sport.Culture and identity have an inherent relation. People in different cultures have different methods of identity. The encounter of different cultures will certainly bring change to culture identity. Will it come to the point of single culture identity of modern western sports culture when the native sports are under the survival crisis? Will the native sports culture identity disappear as they are substituted by other sports culture identity? The homogeneity and heterogeneity of sports culture have become a central issue in the sports globalization. Therefore, sports culture identity is becoming a very important problem in global sport.Through the development course of sportglobalization, we may find out that there doesn't exit such homogeneity as westernization or Americanization in sports culture but the interrelation of identity and variety in sports culture. It is the coexistence of different cultures in the unity of opposites such as the globe and native, the sameness and difference, the universality and particularity. The diversities of sports cultures determine multi-sports culture identity. The unitary western sports culture identity can not come true. The heavy siege by western sports, on the contrary, uninterruptedly strengthens native sports culture identity. Culture identity includes identity and structure. People in different culture body are not only upholding their identities, but also absorbing benefits from sports culture mutuality and actively reconstruct their self identity. On the basis of sustaining their culture characteristics, realizing their culture conscientiousness and keeping an open attitude of constructive identity, native sports will be in perfect harmony with the process of sport globalization, realizing the interrelation between globalization and localization and the charming prospect of the coexistence of different cultures...