Contemporary Sport Ethics And Its Construction

From the day of birth, athletics has gained its own unique ethical spirit, and it always keeps this spirit from the past till now. Today, athletics has become an important part of the modern social materialistic and spiritual life. Its unique entertainment, skill, aesthetic, fairness, utilitarian and educational attract the attention of all mankind. It has unique values for individual, group and environment. It is organic unity of sports ethics, sports ethics and the ethics of sports. It has played an important role in promoting physical and mental health of its participants, stimulating human potential to create and promote world peace, safeguarding social stability and promoting national spirit cultivating a collective consciousness, promoting economic development, optimizing the legal, moral environment, and the ecological environment. As the highest form of athletics, the ethical values of the modern Olympic Games is increasingly clear, the Olympic slogan of "higher, faster and stronger" and "participatory" has been a perfect interpretation in the sports arena.Under the new historical conditions, China's sports industry gained rapid development in the transitional period. However, due to various factors at home and abroad, a series of immoral phenomenal have appeared in this fields, and the trend has continued to spread, putting sports ethics in contemporary China under severe challenges. The economic interests brought about by the wave of globalization, political interests and values reflected in the underlying contradictions and conflicts, the "Black Whistle," "two games" unjust rulings and competition, brought by the development of modern science and technology, "the use of stimulants,"brought by sports mercerization and profession realization is contrary to the spirit of sports ethics. Competition for viewers in China because of individual preferences shown by the non-ethical behavior. All this forced the construction of contemporary Chinese sports ethics an urgent task. Under such circumstances, meeting the objective needs of sports development, based on the reality of today's sports, following the principle of criticism, inheritance, beyond and innovation, the construction of Contemporary Chinese Sports Ethics has become the focus of both the sports sector and the academia.The principles of the construction of Sports Ethics include the principle of just competition under the precondition of fair competition principle, with the requirement of "equality"; the principle of respecting human dignity, the results of their labor, with the requirement of treating a person as a person and making a man a man which is the essence of ethics; stressing the principle of people's self-development and religion of the social and humanitarianisms; The principle of devotion which is based on patriotism and collectiveness under conditions of the socialist market economy. This requires the athletes must assume their responsibilities and obligations, and have the courage to abandon their own interests when the conflict of interest occurred among individual, collective and national interests; the environmental principle of focusing on the "unity of man and nature", and man's responsibility for natural evolution in the course of the development of the sports industry. It requested taking the road of green sports and correctly handles the relationship between man and nature.Ways of Constructing contemporary Sports Ethics are as follows: making effective integration of the Ethics resources of Western and Chinese traditional sports and inherit them critically; establishing Sports Ethics evaluation mechanism through social public opinion and customs, establishing a "moral court"in the hearts of the athletes to realize best moral discipline; deepening moral sentiment of the individual participants through sports education; because of the moral and legal ties, the construction of economic Sports ethics can be undertaken through a combination of ethics and the rule of law means. Regulate the legal issues and the philosophical judgment through moral regulation and enforcement to prevent the problem from occurring.The Olympic Games will be held in Beijing in 2008. We should take use of this chance to integrate existing resources and conditions. Fully grasp the fine traditional sportsmanship and analyses the existing problems. On the basis of illustrating athletics and its new development trend, the paper reveals the ethical values of sports content in order to understand the implications of ethical values. Through reviewing the loss and return of athletics ethical values. This paper put forward ways of Constructing sports ethics, thus making it play a more active role in the process of the comprehensive development of man and construction of a harmonious society.