Communication Strategy. Unesco Information In The Modern Media

In this paper, the educational, scientific and cultural information refer to all the information and knowledge about education, science and culture. Along with scientific and technological strength in the international competition in playing an increasingly prominent role, countries around the world began attaches great importance to the dissemination of information of ESC. The efficient communication of ESC information is an important channel to national lifelong education. It concerns the culture of public scientic spirit, the promotion of public integral quality and the construction of socialism harmonious society. However, China's current status of information dissemination ESC is also not satisfactory.For a variety of reasons, most medias are interested in the society and entertainment news, but short of sufficient attention to the ESC information. This leads to an unefficient communication of ESC information to public. Lagging behind the dissemination of scientific, educational, and cultural restrictions on China's public scientific literacy development. British philosopher Francis Bacon proposed a "knowledge is power" nuggets of wisdom, but he also proposed a "knowledge power depends not only on the size of its own value, but also depends on whether it was spread, and spread the depth and breadth." Thus, improving general public's scientific knowledge, it is necessary to ESC characteristics and the dissemination of information dissemination strategy to studying in depth, so as to achieve the best results dissemination.On the other hand, the emergence of some cultural phenomena such as"Yudan hot"and"Yi zhongtian hot", and the successful operation of"Close to Science","Exploration and Discovery"in CCTV 10 indicates the bright prospects of the efficient communication of ESC information. Therefore, in order to serve for the efficient communication of ESC information in the modern medias, it is necessary to carry out some research as a special topic.This paper mainly uses literature studies cited, describing, analysis, comparative law and the theory and practice of combining methods. The reference to the creation of science, education, television programs and television media planning, and other aspects of articles and books, while reading about psychology, communication, marketing, and other disciplines theory, and that laid a certain extent this topic in the media and technology research theoretical basis. This paper is divided into three parts, the first part of a study on the reality background and theoretical background, including research into and analysis of the status quo. ESC explained in the second part of the information in the newspapers, radio, television, Internet, mobile phone and other modern media of communication strengths and weaknesses, and comparisons with some of the attention on Education, Science, Culture, Information dissemination of success stories, with ESC 's own information dissemination characteristics, trying to find textbooks text information in the modern media in the effective dissemination of the "golden point", and ESC advantage of the media in information dissemination strategies in a number of exploration and research, and put forward some more feasible mode of operation. The third part will focus on the ESC information on television and in newspapers in the two strong media dissemination strategy and development from the perspective of the media dissemination of a new development strategy proposed Prospect and reflection.ESC in modern information dissemination in the media have their own advantages and disadvantages, generally speaking, television and in newspapers to the dissemination of such information in the most powerful, the most effective media. Therefore, on television and in newspapers and media strategy for the dissemination of transmission characteristics of the study will be the focus of this paper. The dissemination of information on education, science, culture and communication strategy study characteristics, our predecessors have made some achievements, but, in general, in-depth study is not comprehensive enough, the ESC adopted this strategy for the dissemination of information research and exploration, to tap into this past been neglected in the media technology business "virgin land", a standardized, scientific theoretical system, thereby deepening understanding and advancing practice, undoubtedly has a far-reaching significance.