Blog: A Sociological Analysis Of Network Interaction

Since the late of 20th century, the technology of internet has gone into all aspects and fields of society at a tremendous speed. As an emerging force of internet interactive behavior, the prosperousness and development of Blog is regarded as the most resplendent miracle in recent years, and Blog is a normal pattern of interpersonal interactive behavior of internet which is just starting to expand and develop with strong potential. Using the theory of network sociology as a source of reference, beginning with research of interactive behavior, the paper is trying to analyze the motives, main characteristics, social function and other controversial questions of Blog internet interactive behavior from sociological perspectives. It aims to draw people's attention to Blog network Interaction. We should take further study on some important issues, which include how to purify the internet Blog environment, and how to promote its development into a healthy and ordered way. Concretely, the paper is divided into five sections:Part 1(chapter 1) tries to introduce the origination of the study, arrange the relative documents systematically from journalism and mass communication perspectives, illuminate the basic train of thought and main methods, and define the core concept such as Blog, internet interactive behavior and network society.Part 2 (chapter 2) tries to analyze the similarities and differences between network society and real society, and the main manners of internet interactive behavior by comparison. The author thinks that social network is an extension of social reality; Blog is an emerging element of network society and an emerging force of internet interactive behavior.Part 3 (chapter 3 and 4) tries to analyze, summarize and extract the motives and characteristics of the development and booming. The author clearly put forward the idea what makes Blog charming is just its good fusing personality and sociality.Part 4 (chapter 5) tries to analyze the social functions of Blog internet interactive behavior from sociological perspectives. The author focuses on the speech right, social capital, socialization and social role, and perceived the tremendous changes brought by them.Every coin has two sides. Part 5 (chapter 6) tries to analyze the controversial questions of Blog internet interactive behavior; focuses on new hidden trouble brought by individualization, and put forward some proposals accordingly.Parts of conclusion and outlook state good points and shortcomings of the paper with objective and matter-of -fact attitude. The author pursues and meanwhile proposes his desire.The prosperousness and development of Blog bring us not only pleasant surprises, but more thoughts. How to cultivate the future of Blog using innovative consciousness, technology and management is the topic we should search to constantly.