| Over the past 20 years, the information revolution has accelerated the promotion of integration and the process of globalization of the world economy, the whole world has become a interdependence "global village", there are indications that the human society has entered a "globalization" times. After more than 100 years development, basketball has become a culture phenomenon of human society, and communicates in the world. With the rapid development of the global economy, the economic value of basketball has embodied and been recognized gradually by people, the characteristics of professional and economical start to displayed in basketball. The globalization' s success of NBA League led many countries basketball development, such as Argentina, Spain and other countries rise, the world basketball competition pattern has been evolved from America "Dream Team" thriving into "Europe and America compete for hegemony, group of heroes also rise", that signifies basketball' s international to be a trend.CBA League has gone through 13 years since 1995. After continuous learning, CBA League has grown to be one of the most successful professional, the highest market, the best brand effects, the most widely affect leagues of China from the initial immature. Throughout more than 10 years of development history, "internationalize" runs through, it can be said, the growth history of CBA League actually is a "internationalize" bylaws. Therefore, by the methods of literature, logic induction, data statistics and comparative analysis, we make analysis on CBA League' s internationalization status in this paper compared with NBA League' s internationalization status, and discuss the main problems about it, with a view to improve the quality of CBA league and the level of the Chinese men' s basketball team, some international proposals are provided for CBA League' s sustained, healthy and stable development in the future. The following conclusions are reached on the basis of the study:1. CBA League culture ' s international builded have reached achievements, as CBA team name, team emblem, the mascot design, the home team' s culture atmosphere created, the league' s logo launched, all things have the international characteristics. At the same time, we should also see the problems in the course of building league culture, it' s mainly reflected in two aspects: First, international thinking is not very clear, to learn NBA or European basketball is not firm; Second, national culture wastage serious, foreign things into Chinese culture are fail, the phenomenon of copying is serious, that make the national culture loss in the CBA League culture.2. CBA League market development is no longer simply "closed" and rely on "its own self-contained," but break out of the country to expand the international market. Mainly in three aspects: First, the international basketball competitions; Second, the CBA brand' s international; Third, the basketball sports brand' s international strategy. At the same time, we should also see the shortcomings of CBA League' s international market: the development of the market is not high, lack of international expansion efforts; "Image Projects" moves slowly, the market economic sence of league is behind, the operation of the market imbalance.3. Management mode of CBA League learns from NBA League, also puts into some special conditions of our country to make the right management mode for CBA League normal development. Such as CBA League competition rules and law enforcement gradually converge with the international standards; the various laws and regulations of CBA League learned from NBA League' s experience; CBA League competition system, the playoff competition system emulate NBA League; personnel training mechanism and the talent flow system of CBA League also emulate NBA League' s relevant systems and mechanisms. At the same time there are many management factors still to prevent CBA League from internationalizing, such as the club property rights is not clear; competition system is imperfections; talent mechanism hinders the players of CBA League international flowing, and lack of professional management talent, transfer system is not sound.4. The talent international exchange in CBA League is becoming more deeply. That performs not only on the internationalization of the players, but on the internationalization of coaches and referees. At the same time, we can see certain deficiencies, such as the status "introduction and output" exists blindness and limitations, the introduction of foreign players exists blindness performed on "tall and big" players' instruction, and ignore the training of domestic guard; the introduction of foreign coaches in CUBA and CUBS is too deficiencies; the domestic referees' enforcement does not match with the rules of international formally. |
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