Sports Exchanges With Foreign Countries In China And Policy Of Development Research

With the rapid development of science and technolodge nowadays,the world is becoming smaller and smaller to some extent,and the communication between the peoples of the world has become more and more frequent.Sport,as an activity enjoyed by the people of all over the world, plays an increasingly important role in the largest fusion of the world.Communication is a premis for man's development,only communicaton can make things perfect,can spir the potential of humankind,and can advance the essense of things.Humankind has been communicating in constent exploration.Sport is one of the human activities that need communication.And as an intermedia,sport is being participated by the world.After accessing to much relevant foreign communicational material,the author finds the systematic study on this area is not enough.This thesis coincides with the holding of Beijing Olympic Games.The author finds that the international communication in the area of sports has a great meaning in nowadays. After organizing much relevant material,reading many books,watching much newspaper,and surfing on the internet,the author studies the current situation and development strategies of Chinese foreign exchanges on sports in a systematic and scientific way.This thesis,using many different methods,such as the method of using literatures,interviewing experts,questionnaires, historical comparative analysis,and logically reasoning etc,elaborates the current situation of Chinese foreign exchanges,on sports thoroughly from the aspects of the foreign exchanges of competitive sports,social Sports,sports at school,the sports industry and sports culture.And in accordance with the current situation,this thesis studies the strategies on the development of foreign exchanges of sports,reaching the following conclusions:1.With the help of Beijing Olympic Games,Chinese sport is increasingly playing a more and more important role in the area of sports of the world.The international status of Chinese sport is upgraded a lot.China is transiting from a big traditional sports country to a really powerful sports country.2.The sports both at school and society in China are exchanging and fusion with the popular sports of all over the world through its own way,and sharing a bigger and bigger proportion in the world.Social sports,as the development priority of our sports cause at this stage,has a great strategic significance.3.As the derivation of sports,sports culture and sports industry have a high value in people's daily lives.The scientific and fast development of sports culture and sports industry will infiise a great vigor for today's social merchandise.They two are in a rapid development stage. Through varies communlcatlonal methods,China is developing rapidly in those areas,and will have a bright future.4.Speeding up the development of Chinese international communication of sports will help and guarantee the development of our sports cause and the defivational causes of it,and provide many scientific and useful plans in the development of foreign communication of sports. The smooth implementation of it determines the development of Chinese foreign exchanges of spoi'ts.5.Based on modelized construction,promoting the development of Chinese international communication of sports is a correct and systematic strategy.And how to manage,formulate,and implement this strategy well has a great significance on theoretical study of Chinese international communication of sports. 6.The building of brand plays an important role in the sports cause.Nowadays world is filled with various sports brands,so building our own well-known brands is the most direct and effective strategy of Chinese international communication of sports.Regardless of the excellent athletes brand,excellent culture brand,or excellent corporate brand are the vanguard of the international communication of sports.