A Study On The Reporting Of Sports Persons From The Perspective Of Sports Culture

Sports culture,as one of the most popular cultural symbols in the world,is a powerful spiritual force to inspire everyone to make progress.Sports report refers to the report of recent sports facts,which plays an important role in promoting the development of sports.Sports personage report is one of the important forms of sports report.At present,sports reports in our country pay too much attention to competitive sports,and even have the wrong tendency of gold-only theory,lacking enough attention to sports culture.Sports World,as the representative of sports record columns on TV in China,has been widely praised for its concern for sports culture.Studying sports personage reports from the perspective of sports culture is conducive to enhancing the influence of sports reports,promoting the development of China's sports undertakings,telling good Chinese sports stories to the world,and promoting the Chinese national sports culture and cultivating the cultural self-confidence of the Chinese nation.This research chooses the sports figures report of Sports World from 2017 to 2018 as the research object,and takes the sports culture connotation and the sports culture construction characteristics of sports figures report of Sports World as the core research questions.Firstly,the paper defines the two core concepts of sports culture and sports personage report,and systematically combs the concept of sports culture from four aspects: the concept,nature and characteristics,structure and type of sports culture.Secondly,it studies and analyses the sports culture presented by sports figures report in Sports World,mainly using Hall's theory of cultural representation,through the content analysis of sports figures report in Sports World from 2017 to 2018,it concludes the sports culture presented by sports figures report in Sports World.Secondly,the paper studies the cultural construction of sports figures' reports in Sports World from the perspectives of personality,emotion,narration and discourse expression.Finally,the Enlightenment of sports figures report in Sports World on sports culture dissemination is put forward.The research finds that the sports figures report of Sports World from 2017 to 2018 pays attention to mass sports and focuses on sports enthusiasts from the reporting theme;mass sports enthusiasts show humanistic spirit,competitive sports athletes show heroism,sports contains team spirit;sports figures report of Sports World from 2017 to 2018 presents fans and luck.The characteristics of mobilizing extroverted responsibility are obvious,affective amplification promises scripts,concern about the emotional changes of the characters;the omniscient perspective shows heroism and restrictive perspective shows humanism from the narrative perspective;the objective and impartial narrative attitude,the combination of bystanders and narrative;the narrative structure is mainly based on box-like circle and progressive thinking;the civilian heroism and heroic civilianization of sports character reports Expression.We should draw lessons from the experience of sports figures report in Sports World and open up new ideas for sports culture dissemination.We should change the traditional concept of sports reporting,attach importance to the transmission of sports spiritual culture,put people first,pay attention to mass sports and hobbyists,stimulate audience resonance and improve the communication effect.