The Status Of The Chongqing Higher Sports Sponsorship

There are 47 colleges and more than 600,000 students in Chongqing. However,the input of college educational funds in Chongqing is relatively low,it can not catch up with the speed of college development.The funds of sport department which is given by college is much lower,the funds which is needed by college sport campaign and sport contest can not be strongly guaranteed.This paper is taking 15 colleges and 27 enterprises in Chongqing as research,it has integrated many research methods in order to deeply analyse and carefully study the present situation of sponsor for Chongqing college sport match event,such as document information method,questionnaire investigation,visit and investigate method and logical analysis,etc.Aiming to reveal some problems that appear in the college sport match sponsor as well as the major factors which affected the development of college sport sponsor,and also put forward some countermeasures and suggestions for the problem exist,to do this,in order to offer reference for promoting the development of the college sport match industrialization.This research has draw 2 conclusions:1.As to colleges,The organization of college sport match pay attention to packing and the propaganda for the match.The major way of the college sport match sponsor is cash and physical goods.And there are four problems. (1) The rank of college sport match is low,the scale is small,the ability of marketing operation is limit.(2) The discrepancy of sponsored project is quite big,most of projects are difficult to seek sponsor.(3) The discrepancy of sponsor is obviously during the key university,general college,high technology school and high professional school.(4) It's relatively difficulty to launch the college sport match sponsor,the actual effect of sponsor is not satisfied.2.As to enterprises,College Sport event is lofty and it's goal crowd is definite,so it cause enterprises' interest in investing college sport match.Enterprise choose college sport match for some most important factors,including the reputation of college,sport project and the ability of running the match.And there are three problems.(1) It's lack of carefully plan for enterprise launch sport sponsor,it's blindness. (2)There are some cooperational obstacles between enterprise and organization of the match,enterprise does not satisfy for investment repayment.(3) the sponsor of enterprise for college sport match only can afford low amount.This paper has put forward some countermeasure:College will emancipating the mind,change the idea,set up marketing consciousness;Hit to auake elaborate match,enlarge the influence of college sport match continuously;To locate correctly in the college sport match which enterprise sponsored;To establish flexible sponsor system,ensure sponsor rights and interests:To endeavour the the support of law of department land and policy;Train the high quality sport broker.