Vocational Schools In Brand Management Research

As China's economic and social development. the deepening of market economic system. in vocational schools are faced with unprecedented opportunities and challenges. Depth study and practice the scientific concept of development. how to grade schools in the implementation of sustainable development is the question we must consider. This paper attempts to the point of view of the new public management. will experience the success of the private sector level used in schools. in order to find a grade school in the road of sustainable development。This article is divided into four parts. The first part of the main questions are raised. and then show that the research significance. research ideas. research methods and related literature review and define the concept; the second part of an analysis of vocational school in the strategic significance of brand management. from grade school and function of the meaning of the brand. School level of brand management with the traditional distinction between the school management approach. and on behalf of schools from the brand's competitiveness. brand management process to improve the quality of schools is the process of brand management is to achieve sustainable development education in the interpretation of three grade schools in the brand the strategic significance of business; the third part of the main analysis of brand management in the School level and impact of environmental factors. while the design of the school level brand management strategy. from the macro and micro aspects of the market for both brands in the business environment of the school level were analysis of the innovation. quality and operation of three factors. then in grade school to brand management strategy; School grades from the fourth part of the brand creation. maintenance. expansion into innovation and business strategy to implementation.