Study Of Dragon's Promotion Strategy

In Chinese physical education culture history, Chinese loong1 and lion dance is a kind of special cultural phenomenon; in the customs of early past until now, all styles of Chinese loong and lion dance has continuously been spreading among the people.Chinese Loong and lion dance activities with his accumulation of ancient culture and his strong national style, aroused the national conscientiousness of the Chinese people, forming a great national cohesion.Launch Chinese loong and lion dance in college, explore the cultural heritage of the country, build a brand of Chinese loong and lion dance, can not only enrich the life of physical education culture in college campus, but can also have a important effect on the ideological education and on the team spirit cultivation; for a full development of the national talents cultivation task, we should to raise Chinese traditional culture to raise the spirit of Chinese nation.This study integrating sports science, sociology,economics and multi-perspective, and also using literature,questionnaire survey, and other research methods; from the situation of the launch of Chinese loong and lion dance sport in college, it makes more comprehensive, thorough, and meticulous research, and gives strategies to promote Chinese loong and lion dance in high school:From Campus Promotion and Social promotion,Use different fields of promotion as teaching,performance, exhibition, competition, research, searching of new sports event, media outreach, we propose a two-pronged strategic approach of both traditional and modern lion and Chinese loong dance.Make a comparison of Chinese loong and lion dance and the part-skill oriented events with difficulty and beauty performance, a reform to open the competition rules, and new ways of innovation in Chinese loong and lion dance music reform.Fully bring into play the main role of talents cultivation for Chinese loong and lion dance in college; fight for the enter of Chinese loong and lion dance into the primary and secondary school, and also the college classes; make it come back into society, enter the market; carry forward the Chinese loong and lion dance sciences, his internationalization process, speed up the Chinese loong and lion dance talents cultivation, expand Chinese loong and lion dance practitioners.This study is designed to provide help and references to enhance promotion, popularization, and sustainable development of Chinese loong and lion dance in college.