The ’Other’ View Of The Indonesian Dragon Dance And Lion Dance Effective Communication Research

Traditional culture is still the most interesting content of overseas people to China.However,the overseas communication of traditional culture faces two prominent problems: First,the presentation of cultural content is mostly limited to the surface,lacking the ability to dig deeper into connotation and telling in international discourse;second,ignoring innovation and development,traditional culture does not Adapt to modern communication.In-depth study of the connotation of Chinese traditional culture,explore the contemporary value of traditional culture,make it happen in the new era background,serve the social development and the spread of Chinese culture overseas,and it is necessary to face up to and think.Indonesia is the country with the largest overseas Chinese population.The time when Chinese people appeared in Indonesia has not been able to get accurate time records.With the Chinese footprints coming into Indonesia together,there is also the dragon and lion culture of the Chinese nation.In the context of this research,the "other" is defined as: a group with obvious cultural differences with the subject of communication under the theory of communication.The "other" and the subject of communication have both differences and differences but are inseparable..Specific to this study,“the other” refers to the non-Chinese group among the target audiences in the spread of the Indonesian Dragon and Lions movement.Since “ misreading ” in communication is inevitable,effective communication can be understood as a kind of “misunderstanding minimization”.This “misreading minimization” is embodied in the pursuit of media audience targets and the pursuit of maximizing communication.The way the effect is transmitted.The effective dissemination ultimately focuses on the results,not the process.What we need to do is to spread the "information" of the dragon and lion culture to them,that is,to "see" the dragon and lion movement,and they also need to participate in the dragon and lion culture after receiving the information.Therefore,from the perspective of “others”,this paper uses the literature data method,expert interview method,logic analysis method,questionnaire survey and other research methods to investigate the current situation of the Indonesian Dragon and Lion Sports,focusing on the “Dragon and Lion Sports in Indonesia”.The other "has found a variety of factors affecting the "other".The "other" in the Indonesian Dragon and Lion movement is mainly influenced by the subject of communication,the form of communication,the frequency of transmission,the frequency,the personal factors of the other.Social environmental factors,the influence of Chinese and Chinese culture,cultural customs and other factors.Moreover,although the Indonesian Dragon and Lion Dance Movement has continued to develop,there are still many problems.In order to improve the effective spread of the Dragon and Lion Dance in the "others",it is proposed to spread from the main body and the means of communication.Factors such as the dissemination effect put forward relevant strategies for the Indonesian Dragon and Lions movement to improve the effective spread of theIndonesian Dragon and Lion Dance.The shortcoming of this paper is that due to the diversity of Indonesian national culture and the multi-faceted influencing factors of the dissemination process,this paper only focuses on the “others” of the most important Indonesian dragon and lion;The combing of the status quo of sports communication,relying on literature,interviews and a limited number of questionnaires,the comprehensiveness of the paper argument needs to be further strengthened.