Research On O2O E - Commerce Business Model Under SoLoMo Marketing

In the current Internet Era, the transition from positive to web3.0 web2.0, the Internet is moving towards the era of industry to accelerate integration, while electricity supplier development, social networking and mobile commerce are also on the rise. O2 O mode appears, open the door to local life service e-commerce; and Social + Local + Mobile’s SoLoMo marketing model proposed means of Internet commerce has entered a new stage of integration of resources, this group will be a combination of innovative mobile Internet the era of e-business models have a profound impact.This paper analyzes and discusses the definition and connotation SoLoMo marketing, presented the constituent elements of e-commerce based O2 O SoLoMo marketing business model, revenue model and strategy model, and by analyzing micro-channel marketing as a typical representative, service providers companies a theoretical basis.