| 1.1 BackgroundWith rapid economic growth of the china’s national economy for 30 consecutive years, and per capita disposable income keep increasing year by year, service industry have been becoming source power that can stimulate growth.Disposable income per year not enough 5000 yuan since nineties,grow to 32900 yuan in 2013, because of disposable income growth, leading catering, cloth, house, traffic, goods are coming high speed growth overall.In the big city, civilians would rather invest real estate, more and more house was bought, people begin to invest in travel, retirement. With the housing price increased, more and more people have given up buying house,or the people who have bought house, they begin to improve life quality, it is become a trend that more and more people spent money on entertainment. Hot spring, travel scenic spots attract thousands of people every week in Beijing surroundings, but also the trend not only increase.We made a field trip about experiential hot springs in Oedo of Japan in 2013, according to statistics, Oedo received client nearly 1.2 million in 2012, the business income over 400 million yuan, the profits after taxes over 200 million yuan, and the successful business model brought property, restaurants, services and so on.So, we plan to develop a place where there are hot spring and old-age homes, by selling the house take capital repatriation, and by the hot spring can improve the house’s quality, passenger flow. Offering to a suitable demand for the old’s house, and providing a weekend leisure facility for the young.1.2 The significance of the topicReferencing Ode’s successful business model, relying on large consumer market in Beijing and Tianjin, referring to subterranean heat in Pingu, planning to found united company, building the experience type hot spring business model in common. Offering to a suitable demand for the olds house, and providing a weekend leisure facility for the young.According to access to information, local government negotiate, field investigation, refer to related enterprises development, visit simile company, the business plan.1.3 The main content of research:1. Research the traveling environment and natural resources in surroundings.2. Research the people’s consumption habits and ability.3. Research the policy of estate development and geothermal conditions in Beijing Ping gu district.4. Research transport and folk custom and so on in Jin hai lake and Pan Shan mountain.5. Research the spa experience and old-age homes, and the acceptance level for company and personage.1.4 To solve the problem1. The use of resources2. Construction risk3. Business model4. The style of the decoration5. Marketing people and direction6. To control the financial cash flow7. Bring the customers of hot spring by developing house8. Bring the rise in price of house by hot spring building9. Equity structure10. Investment profit sharing mode1.5 The main idea of the business planThe spring is based Tang and Song culture as main moods, and introducing management team that come from Hot Spring Leisure City, opening up food specialties(A Bite Of China), it is a real experiential hot spring. There are traveling, amusement, hot spring, diet, and shopping. Forming experiential hot spring + endowment real estate. Hot spring can pay attention to people and pull the house price rising. Insisting banks hold more cash and bring stable customers for hot spring by selling the old-age homes.1.6 The main basis and conclusion in business propasalWe made an on-the-spot investigation of DaJiangHu in Japan in 2013, according on count that accept to the customers’reach into 1.2 million in 2012 all the year, the turnover beyond 400 million yuan, the net profit beyond 200 million yuan, spurring on the real property, catering business, service industry with successful business model.Thus, planning to develop a spring in Nantaiwu village of Jinhaihu town, and equipping with house that live in the old. It can recoup funds by building the old houses.There is making a tremendously successful about Nangong hot spring, from this we can know the spring is welcomed by Beijing citizens. By this commercial operation we can know the Song dynasty spring can make great profit.This program is aim at payroll where there in Beijing and Tianjin. By the per capita disposable income are sustainable growth and spending power increase, the business would not be impacted by’Baxiangguiding’According to budgeting, the internal rate of return reach 41% of the program as all whole. The service profit is about 10%, if it beyond 10% can be regarded a program is worth to invest, and invest this program is a sensible choice. |
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