Research On Development Strategy Of Traffic Engineering Construction Group

In 2014 Chinese economy has entered the new situation, the economy has slowed the pressure, but the pace of structural adjustment in speeding up, the new normal economic platform is formed. While the construction industry will face more serious than previous crises, reduce the amount of the amount of funds nervous start, will become the new norm of construction enterprises the new situation. 2015 economic operation is expected to turn smoothly, the architecture industry trend or will continue to rise, the construction enterprise should pay close attention to a major strategic deployment of national level, seize market opportunities, seek greater development. How to smoothly through the crisis, achieve effective development will become a new proposition of construction enterprises in the new stage.This research mainly relying on the related theories of strategic management, the full research achievements by industry experts and scholars, with the research methods of investigation, analysis, statistics as the basis, the development trend of construction industry exploration and analysis of the new situation and challenges faced by T company, analyze and research to the enterprise strategy management the vision, and make full use of five kinds of competitiveness, SWOT analysis forcase study, put forward to adapt to the strategic positioning of Tcompany under the new situation development and selection, and to study the related implementation path.Through the research, this paper believes that the future of the main development strategy of T company should choose "specialization strategy as the core strategy, integration strategy patterns as supplement". Highway and municipal construction business is the development of the company’s core business and profit sources, the future of the construction industry management more standardized, more intense competition, the survival and development of enterprises must rely on solid product quality engineering construction quality and safety, so the T company’s future strategic main point is to specialization, through technical innovation and promotion management, strengthening the construction of Engineering quality. In the principle of specialization strategy, continuously through the system reform to liberate the productive forces, break the original fetter, closely rely on the national policy guidance, through the reasonable asset restructuring, acquisition of high-quality assets, get through the upstream and downstream industry chain, realize the coordinated development of the design, construction, building materials, labor, trade and other related industries.