Research On The Development Strategy Of DH Company

Through 30 years of development, Chinese security industry has made greatprogress, at present, has formed a complete industry. Since entering the newcentury, the security technology has made a breakthrough, the wisdom of the city, the construction of intelligent community, safe city constructiondeepened, making the security industry showed the development of the booming. Chinese has become the world’s largest security products producing country and market, has become the factory of the world security industry,security industry has also become the important force to promote the development of our national economy, the security industry has also become a local economic breakthrough point of growth.However, China’s security industry still belongs to a new industry, for the development of the many problems and the insufficiency, also faces numerous threats.Strategic positioning is not clear the impact of enterprise development, rapid development is to enter the inflection point, so this paper takes DH company as the research object, the integrated use of PEST analysis, SWOT analysis and strategic analysis tool for analysis and research, through the analysis of DH company’s internal and external environment, timely understanding of facing the future development of the enterprise the opportunity and challenge, the research method of empirical research and theoretical research combined, and discuss the related strategy and planning a comprehensive analysis, combined with the policy and economic environment, put forward to the health of the enterprise sustainable development the core strategy. This paper mainly through the analysis of the strategic environment, and discusses the future development of China’s security industry trends and opportunities and challenges faced, and through the analysis of DH company’s internal and external environment, find the key point and the difficulty of the implementation of the strategy. Then the strategy of the company on the basis of the analysis made, through the SOWT model analysis, discussion and analysis of the positioning and target, choose the suitable for the current development environment strategy. Finally, analysis of the implementation of security strategy, the basic research and the analysis of the enterprise development strategy, countermeasures and measures of the implementation of the strategy, promote the implementation of the strategy.Combined with the analysis of internal and external environment of the above, DH company’s future development strategy should conform to the development trend of the security industry, accelerate new product development schedule, globalization strategy, expand production capacity, improve the level of constant pursuit of delivery, and improve the quality of. DH company will implement the "integration" strategy, accelerate the penetration of the upstream and downstream industry, focus on the upgrading of the industrial chain, and gradually completed from the supplier to provide the customers comprehensive type package solution supplier change security.