Research On Cultural Marketing Strategy Of Catering Industry

With the development of social economy, as the important way of enterprise internal and external communication,the cultural marketing is more and more attention of our country, the progress of science and technology provides huge space for the large scale of restaurant’s development. At the same time, As an important part of the tertiary industry,the large scale of restaurant made great progress in the gross domestic product’s development. After entering the 21 st century, the competition between the large scale of restaurants more and more fierce. In the process of marketing, in order to guarantee the quality of products, how to culture the core of the soul in the marketing is the key to a unique place in the fierce market.On the basis of combining its own characteristics, the large scale of restaurants in the national economy regulation in line with their own cultural marketing strategy is particularly urgent.This article mainly divides into five parts, through an analysis on the core elements of cultural marketing, and combined with the actual situation of the large scale of restaurants in our country, analyzed our country’s the large scale of restaurants in the process of cultural marketing problems so as to put forward the corresponding policy measure more targeted and constructive. The value of this study is to help the domestic the large scale of restaurants recognized the importance of enterprise culture construction, and through the enterprise culture construction to drive cultural marketing level of all-round improvement.