Research On Marketing Strategy Of Mary Kay (China) Company

At present, the cosmetics market has great potential for development, with the disposable income of residents continue to improve, people’s pursuit of beauty also rising, especially the masses of women’s demand for beauty and cosmetics cosmetics industry grows, promote the formation of rapid growth trend, different kinds of cosmetic brands and styles, the market competition is increasingly fierce, in order to seize more market share, the major cosmetics company implemented a different marketing strategy.MaryKay(Mary Kay) is now one of the world’s largest cosmetics skincare and cosmetics brand, her products favored by customers. When Marykay cosmetics into her China market, market share increased year by year. To be able to seize the market share of success, in addition to precondition the excellent product quality, the inevitable existence of its own characteristics. MaryKay(China) Ltd. in addition to effective application of feasible marketing strategy, she also has its own unique corporate culture, believes in "you want others to treat you, your golden rule is to treat others", vigorously advocated "faith first, family second, It is this combination to the working philosophy and life philosophy based on enterprise culture to use for the development of its own marketing strategy, especially the effective application of direct sales model, to make it bigger and stronger. At the same time, along with our country according to the direct selling industry issued a series of laws and regulations, as the legitimate direct selling continuous development to create a legal environment, and people to direct the understanding gradually deepened, making the direct sales model to become sales mode has a very potential in each big industry.Based on the above understanding, this article attempts to Marykay(Chinese) Company as the carrier, combined with the application of related theory of marketing, Marykay(Chinese) the company’s marketing strategy, through the analysis of the current marketing situation, marketing environment, find out the existing problems of the marketing strategy, and combine the traditional industry to further improve the project marketing Marykay(Chinese) of the company marketing strategy to do a simple thinking.