KALAKALA Cosmetics Chinese Market Operation Strategy Research

Chinese cosmetics industry through reform and opening up nearly thirty years after the development of fast growth is always in the trend. At present, many in the industry, enterprise competitive retail complex and various market opportunities, although emerge in endlessly, but also many problems. Therefore, how to in this opportunity and unexpected risks in the market for survival and development, is each cosmetics enterprise are facing.This paper first by the international cosmetics market and domestic cosmetics market environment analysis, research of Chinese cosmetics market existing problems, find out KALAKALA cosmetics market opportunities and threats, and then KALAKALA cosmetics enterprise's own ability to this paper, the analysis of advantages and disadvantages of enterprise itself. In clear external environment and the ability of using the SWOT design, after KALAKALA cosmetics target market strategy, price strategy, channel strategy, service strategy, and puts forward KALAKALA cosmetics company recently, medium-term and long-term strategic goal, and to achieve the operational strategy and organizational system, human resource management system construction and investment, financing options.KALAKALA cosmetics company as start-up brands, to enter the Chinese market time was such as five years short time, has developed more than 180 stores. In such a competitive market, KALAKALA cosmetic companies on how to effectively use of its resources, seize the opportunity, external environment, formulate the threat to circumvent reality management strategy and set up differentiate strategy of cosmetics management. It made notable achievements, for small and medium-sized cosmetics company has significance.