Research On Marketing Strategy Of Supply Chain Finance

Supply chain financing is the core enterprises in the supply chain and its related upstream and downstream supporting enterprise as a whole, according to a financing mode of the whole financial solutions in the supply chain enterprises in the transaction and the characteristics of the industry to formulate and cash flow control based on the right of the goods. Supply chain financing to solve the upstream and downstream enterprises financing, guarantees difficult problems, but also through the opening on the lower reaches of the financing bottleneck, but also can reduce the supply chain financing cost, improve the core competitiveness of enterprises and supporting enterprises.In this paper the method of combining theory with practical cases, combined with the specific case analysis expounds Baoshang bank financial products and the current supply chain strategy, has carried on the detailed analysis and on the basis of the supply chain from the financial, marketing, commercial banks face pack market situation and so on several aspects of the current supply chain finance marketing Bao Shangyin and the main existing problems, put forward the optimization strategy of Baoshang bank in supply chain finance marketing.