Research On Network Marketing Strategy Of Inner Mongolia Paradise Grassland Culture Media Company

From last century, the cultural industry has been the most rapid growing and profitable sunrise industry in worldwide.In developed country, cultural industries are now become the pillar industry of national economy.In domestic developed area, cultural industries are rising fast, proportion of added value in GPD grow increasingly.In recent years, rapid economic is developing in Inner Mongolia Autonomous Region, the pace of development in China as the forefront of the rise and development of cultural industries also, but to share in the province’s industrial added value of GDP is still well below the national average.Currently, the Inner Mongolia Autonomous Region has entered phase of the urgent need for the development of national culture industry marketing specialist to perform the construction, with the rapid and healthy development of China’s e-commerce in recent years, national cultural industries need to have interaction facility complete e-commerce platform and rich services system help their development.Cultural industries rely on e-commerce system to enter and will completely change the existing business model of cultural industry in Inner Mongolia, Inner Mongolia will make e-commerce business models of national culture industry has entered a new milestone.We explore the idea of holding such a hope around the Inner Mongolia region of national culture industry resources and their exploitation study the issue and make some relevant comments and suggestions. In this paper, Inner Mongolia Paradise Prairie Ltd. to carry out the development of paradise network marketing as a case of national culture in Inner Mongolia to explore e-commerce, mainly in Inner Mongolia wish to analyze the current problems of national cultural industries as well as in the process of network marketing prospects, trying to find some solutions approach, both the development of national cultural industries, while also in this particular environment better development of e-commerce in the west.This article consists of six sections. The first chapter is introduction section, the present research status of domestic and foreign theorists and corporate, and this paper’s research methods and purpose. The second chapter mainly focus on the corresponding theories of network marketing strategy. The third chapter analyzes present situation of internet marketing of Paradise Prairie Ltd.. Chapter four introduce the online internet marketing strategy selection of Paradise Prairie Ltd., analyzing the enterprise’s internal and external environment and doing the SWOT analysis to reache a decision that the correct network marketing strategy should take. The fifth chapter discusses the practice of Paradise Prairie Ltd., introducing variable marketing strategies’ implementation methods and the preliminary results obtained. Such as webpage design, product mix, build internet brand, competition-based pricing, distribution channel adjustment. The last chapter, mainly describes the expected results after the implementation of online marketing programs.