Research On Communication Management Of Farmers' Entrepreneurship Network Development Project

Recently research for famer entrepreneurship already attracted government high attention. Famer entrepreneurship became to be an important method for solving agricultural economic developing bottleneck, increasing the farmer income and avoiding the surplus of farm labors. At present, major of famer entrepreneurs are still for living. There are so many difficulties for farmer to go back hometown creating own business, such as the limitation of famer ability which reduce success rate, single business which affect develop potential, lack of related knowledge and training which limit continue development, not enough policies which restrict future development.China public charities are not mature and need to improve. Internet has natural strength of connecting individuals to participate in the public activity, which became to be an important entry. Meanwhile, the public welfare activity goes from great public welfare era to micro public welfare era. In micro public welfare era, everyone could be the host of the charity and hold a charity activity more easily by internet. It’s a zero threshold, zero burden public welfare style and emphasize the participant democratic and simple.www.nongminchuangyewang.com is a micro public welfare platform which created by the Research Institute of Farmer Entrepreneurship of UESTC in 2008. This website carried out a series of on-line and off-line consultations and trainings for entrepreneurial farmers in China south west. As internet and mobile internet develop fast, this website original design cannot be adapt to present user requirement. The project management decided re-designs this website to give better service for users. Above all, this thesis is based on project communication management, social entrepreneurship and related theories, investigated original website project communication management problems and give solutions, which hope receive better social effects.