Research On The Development Strategy Of Bank Personal Finance Business

With the investment will enhance our population, the increasingly diverse needs of the financial services, personal financial services has become the focus of commercial banks. Compared with Western countries commercial banks, commercial banks in China has lagged far behind the development of personal financial services. In this context, this paper describes the status of G below bank personal finance business development, analyzed the G banking problems of personal financial services. In order to narrow the gap with the developed countries of commercial banks, expanding profit margins, improve competitiveness, by comparing the current situation of domestic and foreign commercial banks, personal financial services, integrated use of economic theory to analyze the G bank personal finance business development lag reason for G development Bank of personal financial services proposed countermeasures.Personal financial services must accelerate innovation mechanism, improve the system, strengthen the training of employees in the new environment, and enhance the competitiveness of G bank in the field of personal financial services, so as to make the rapid development of G bank’s health.