Z Pharmaceutical Company Development Strategy Research

With the improvement of the level of medical consumption in our country, the aging of the population and the increase of chronic diseases, the demand for drugs will be greatly improved. China to implement universal health insurance, fully implement critical illness insurance, to bring a lot of opportunities for the pharmaceutical industry. Network sales of prescription drugs, separation of dispensing from prescription, hierarchical medical system, medicine consistency evaluation policy of the pilot implementation, to indicate the direction of the development of enterprises.In order to make the Z pharmaceutical companies adapt to the new policies, and win the fierce market competition, Z pharmaceutical companies need to re formulate development strategies.This paper first analyzes the background of the industry, and puts forward the purpose and significance of the study. Secondly, this paper expounds the related concepts of enterprise strategy and enterprise strategy management, and makes a brief introduction to the related analysis methods, In this paper, the PEST analysis method is used to determine the characteristics of the external environment of the enterprise. With the increasing of the aging population and the improvement of the medical consumption level, the demand for drugs will be greatly increased. Through the analysis of the internal environment of Z pharmaceutical enterprises, the strengths and weaknesses of the enterprise are obtained, The strengths and weaknesses, opportunities and threats of Z pharmaceutical companies were analyzed by SWOT analysis, And combined with the results of PEST analysis, the strategy of Z pharmaceutical enterprises is stable development strategy, Stable development strategy will consolidate the advantages of Z pharmaceutical companies in the field of gynecology, Consolidate the dominant position in the field of gynecology, Enable enterprises to adapt to changes in the external environment, so as to gain the advantage of market competition, In order to achieve the overall strategy of the company, the specific circumstances of the company, the overall strategy for the decomposition, They are:product strategy, marketing strategy, research and development strategy, human resources strategy, information technology strategy, And puts forward the concrete implementation plan. Finally, in order to ensure the smooth progress of the company's various strategies, providing the corresponding measures to ensure the realization of the strategic objectives of the development of Z pharmaceutical enterprises.In this paper, the use of modern strategic management theory, combined with the actual situation of Z pharmaceutical enterprises, the development of suitable for enterprise development strategy to solve the problems encountered in the process of enterprise development, so that the long-term stable development of Z pharmaceutical companies. The conclusions of this paper provide a reference to the Z pharmaceutical enterprise decision-making personnel, also has certain reference to similar pharmaceutical enterprises.