A Study On The Countermeasure Of A Company 's Auto Insurance Network Marketing

With the continuous development of Internet technology and the transformation of the consumer preferences, Network marketing has become a new marketing mode and has a huge impact on sales of insurance products. Insurance companies insurance network marketing can make up for the deficiency of the traditional marketing way, lower marketing costs and improve the marketing effect, promote the development of car insurance business. the paper analysis the necessity, basic conditions, development direction and measures to strengthen A company car insurance network marketing by using the network marketing theory and competitive strategy theory to car insurance business. The paper aims at make reference to A company car insurance network marketing business development or reference.This paper mainly includes three chapters. First of all, on the basis of A brief introduction to A company and its insurance business, to A company’s organizational structure, platform, processes, resources, combing ability, enterprise culture, points out the existing of A company car insurance network marketing, at the same time pointed out that in strengthening A company car insurance that exist in the process of network marketing network marketing system is imperfect, lack of network marketing, network marketing platform construction lags behind, the brand construction problems such as insufficient; Secondly, from the outside to deal with the insurance industry competition, to adapt to the car insurance business development situation, to meet consumer demand, Internet users as well as the company’s internal customers, improve efficiency, reduce cost, mining promote image, demonstrates the company A and the necessity of car insurance network marketing; Again, from the Internet and insurance legal system constantly improve, the Internet economy and the Internet insurance market has developed rapidly, the car insurance market development potential is tremendous, competition promote product innovation, etc, to clarify the company A favorable environment to strengthen insurance network marketing, From car insurance law and network identity shortcomings, car insurance network marketing industry competition, new entrants, substitute for competition, more competition technology increases the cost of car insurance network marketing, such as suppliers and buyers bargaining power rise Angle to clarify A company car insurance network marketing facing the adverse conditions. Finally, pointed out that A company car insurance network marketing market positioning (direction), and from to meet consumer demand, to reduce the car insurance car insurance prices, innovation product brand and convenient network for customers, strengthen with the customer communication network, the introduction of training of auto insurance network marketing personnel, the establishment of auto insurance network marketing business model and platform covered several aspects put forward countermeasures and Suggestions to strengthen A company car insurance network marketing.