Improvement On Businesses Of Insurance Network Marketing Platform Of Pingan Insurance Co.

The rapid development of Internet has brought unprecedented opportunity for rapid development of the insurance industry. Network sales of insurance products is more efficient than traditional marketing channel, and the Internet technology can provide more comprehensive technical support for insurance company, promoting the development of managements in the insurance company. According to the results of a leading consulting company, the domestic insurance electronic commerce market scale has grown from 2009 in 280 million to 2013, 8.32 billion, in just four years market expanded 40 times.This thesis focuses on improvement on the network marketing platform of Pingan Insurance Co.. Pingan has been committed to exploring innovative marketing model. Started in 1988, Pingan Insurance quickly opened up the situation in the industry by the virtue of insurance agent then it had a foundation. By studying the evolution process in Pingan Insurance marketing model, from the initial agent system to the perfect combination of the Internet and the offline, Pingan Insurance premium income has achieved a qualitative leap, briefly discussing the various marketing model innovation in every era. Pingan Insurance, from scratch to develop into today's financial giants, holding many lessons for the growth of small insurance companies have a very important reference. This article focuses on how to improve the rate conversion rate of Pingan based on the existing customer basement,representing the largest and fast-grown company in the insurance industry.The network marketing platform of Pingan Insurance has faced problems of low conversion rate and high cost for many years since its' foundation.We will find out solutions through studying some tests and by long time observations,we analysis the effect of improvement.It make a big difference to the network marketing platform of Pingan Insurance.The result will help Pingan insurance to develop network marketing platform business in the Internet era.It will improve the competitiveness,quality of service and marketing share and also provide a model of the network marketing platform for the peer industry.