Research On Product Innovation Strategy Of XC Life Insurance Company Based On Internet

The rapid development of Internet has changed the traditional business model of insurance industry. The advantages of Scale economic benefit, interactive information exchanges, flexible product innovation and efficient economic mode of operation has become a new profit growth point of insurance industry for the Internet. However, the Internet insurance gives great convenience to consumers, also brings far-reaching influence and change to the whole insurance industry. Along with the reform and innovation, the insurance industry is at a new stage, and the Internet insurance will release the productive forces further and stimulate the vitality of market to the greatest extent.It will reconstruct the value system of the industry and shape new image of the insurance.In this background, the thesis takes a specific company for example to discuss the Internet under the background of insurance product on innovation strategy.First paper lists related research status at home and abroad, and explains the definition of Internet insurance, content, mode and relevant theoretical knowledge; Then with specific company as an example, this paper introduces the basic situation of XC life insurance products, analyzes the XC life insurance products; Put forward under the background of Internet insurance product innovation strategy and safeguard measures at last. Thesis mainly uses the literature material, questionnaire, case analysis, the methods of combination theory with practice to discuss the topic.This paper presents that the insurance product innovation mainly includes the improvement of the existing main products, strengthen propaganda about existing products,developing new products with market demand, innovative products into new business areas, innovative product development Internet advantage, effective integration of marketing channels. Product innovation is the powder to promote the prosperity of our country insurance market and the most fundamental motivation. Product innovation can realize the development of the industry and the growth of the company.It is the key to keep the competition of insurance industry from now to future. Paper case study can be the model for product innovation of insurance industry in China, and the conclusion also has the certain enlightenment function for the promotion to development of the insurance industry.