A Study On Tourism Marketing Strategy Of Jincheng City

With the development of new rural construction and economic and social progress, the rural tourism industry is developing rapidly, which is the representative of rural tourism industry, which is the center of rural areas, agricultural characteristics, rural areas, rural areas, farmers, agricultural and other agricultural, and has become an effective way to promote rural development, agricultural development and farmers become rich. As an important basis for the development of rural tourism, rural tourism marketing has very important practical significance in regulating the industrial development, upgrading the industrial level and accelerating industrial upgrading.Through the analysis of agricultural, economic, management, regional science and other research methods, through the analysis of domestic and international rural tourism and marketing research results, the paper analyzes the current situation, main practice and the existing problems of rural tourism development in Jincheng, and through the research, investigation, study and empirical research.This paper is divided into six partsThe first part is the introduction, covers the research background, purpose and significance, research contents, main idea, research method.The second part is the concept of rural tourism and tourism marketing theory, defines the concept of rural tourism, tourism marketing, connotation characteristics, at the same time, the use of regional analysis, dialectical analysis, case analysis and other methods, the basic theory of rural tourism development and research.The third part is the development of rural tourism in Jincheng city. On the basis of field investigation of rural tourism industry in Jincheng, this paper expounds the practice and characteristics of rural tourism marketing in Jincheng.The fourth part is the problem of rural tourism marketing in Jincheng city. This paper discusses the problems in the process of rural tourism marketing in Jincheng.The fifth part is the marketing strategy of rural tourism in Jincheng city. Based on the analysis of the present situation and existing problems of rural tourism marketing in Jincheng, the countermeasures and suggestions on the development of rural tourism in Jincheng are put forward.The sixth part is the conclusion, summarizes the main conclusions of the paper, and points out the shortcomings of the research, and puts forward the key and direction of future research.