A Study On The Feasibility And Problems Of Wisdom Tourism Construction In Beijing

Along with our country tourism market and international market, our country in attracting international investors but also bear the fierce competition on the international tourism market, one of the main pressure is a limited resource in the rapidly expanding under the strong pressure brought by the tourism market of showing the heart is unable to state, the vulnerability of tourism resources, natural disposition is exacerbated by the seriousness of this problem. Wisdom tourism by means of modern science and technology, implementation services, management, marketing wisdom wisdom, can further improve the tourists travel experience, also can enhance the international market competitiveness of China’s tourism scenic spots, but also can promote the protection of scenic spots, to help realize rapid development of tourism.In this paper, based on this goal, the relevant study on the Beijing Olympic park, in the essay writing using literature research, data study, field survey method, interviews and other research methods in thesis, main research contents are:(1) the wisdom tourism construction theory and practice of framework, in this part, mainly expounds the theory of regional economy and tourism resources integration theory, public goods theory and the theory system as a whole;(2) the wisdom tourism construction feasibility analysis, this part mainly introduces the wisdom tourism construction feasibility analysis method and the evaluation index, and through the SWOT analysis the advantages and disadvantages of Beijing Olympic park development wisdom tourism, opportunity and threat factors are discussed in this paper, finally, through the above wisdom on construction points of its tourism to illustrate the feasibility and the innovation of the management mechanism;(3) the development of Beijing Olympic park wisdom tourism advice, this step is based on the wisdom of Beijing urban construction status and development potential, put forward how to further strengthen Beijing wisdom related Suggestions of the construction of the scenic area, including the wisdom from Beijing tourism and scenic construction aspects of the management mechanism, building a supporting system for the scenic area, increasing emphasis on tourist experience, strengthen the management of tourism enterprises, perfect the security system and other measures.Based on the wisdom tourism theory, this study and case study of the Olympic park, Beijing and the Olympic park tourism construction feasibility study wisdom. In addition to hope to be able to help the scenic area obtain further development, also want to show on their own to the development of Chinese tourism industry.