Study On The Development Strategy Of Xi'an Wisdom Tourism

With the tourism industry's status gets gradually increased in the economy,with the increasingly widespread use of information technology,wisdom tourism is gradually entering the various cities in China.The state introduced 33 wisdom tourism pilot cities in 2012 and 2013,which was aimed to take the wisdom tourism gradually implement to all the country.In recent years,Xi'an tourism revenue growth rate slow gradually,and the gap between similar tourist cities far away.Therefore,in line with the needs of the era of FIT and the needs of national tourism development,Xi'an will make use of tourism cities,silk road starting point and other advantages to the transformation of wisdom tourism,the development of wisdom tourism development strategy is imminent.In this paper,Xi'an wisdom tourism is the research object,the tourism technology theory,the correlation theories of regional economics development strategy,the regional tourism development theory are the theoretical direction.Through combing the domestic and foreign literature by the numbers,such as tourism informatization,wisdom tourism,Xi'an tourism research and so on.Firstly,through the core elements' situation of wisdom tourism,which analyzes the problems existing in the process of Xi'an's wisdom tourism development,and then through the calculation efficiency found the technical efficiency is the fundamental cause of the low efficiency of the tourism industry in Xi'an.Therefore,according to the urgency and feasibility of improving the efficiency of the proposed technique should develop the wisdom tourism development strategy of Xi'an City as soon as possible.Secondly,the development environment of wisdom tourism in Xi'an was analyzed by PEST macro-environment analysis and SWOT micro-environment analysis,and the SWOT-PEST matrix was established to obtain the key strategic factors.Thirdly,the paper determined WO strategy combination in Xi'an wisdom tourism by the SWOT quantitative measure model that has the strength of key factors of SWOT judgment,strength calculation,vector calculation strategy and so on.And make out the suitable strategic mode for Xi'an wisdom tourism,which is“Positive-Aggressive Strategic Model”.Finally,according to the strategy model,the implementation plan of Xi'an wisdom tourism development strategy is designed,and the specific strategic content of this model is pointed out:(1)To achieve the Internet management strategy,which scientifically manage the Xi'an tourism,and add to the internet thinking for the field of management,to improve the traditional management thinking of managers,which can provide software support for the development of wisdom tourism.(2)The implementation of competition and innovation strategy,with the help of "The Belt and Road wisdom" build Silk Road Tour;With the individual demand times to open the wisdom of rural tourism pattern;play regional characteristics,the formation of cross-district red wisdom tour.(3)To upgrade of tourism services and create wisdom public service strategy,we should let all companies participate in building the wisdom public service platform,and build prophase operation mechanism to make sure the public service platform can operate efficiently;(4)To introduce and retain the high-tech talent and senior management personnel of wisdom tourism.Then provide talent guarantee by personnel training and development,performance management and other methods for Xi'an wisdom tourism.The strategy may serve as a reference for the development of wisdom tourism in Xi'an,but also be used for other tourist cities.