Research On Marketing Strategy Of Pepsi - Cola In Inner

The Chinese beverage industry from the 80’s Chuzhan angle, through continuous baptism and evolution of the market, now turned into a three world situation, the traditional carbonated drinks because of its unique flavor and strong taste shock force still occupy the first consumers in carbonated drinks, Pepsi and coca two giants occupy 90% the share of above; fruit juice to "health" as a slogan, is now in the market to create their own piece of heaven and earth, Huiyuan, special forces and other currently on the market the main fruit juice and tea beverage brand; unity and master these two brands are also showing a good momentum of development, share in the market has exceeded 70%. It is not difficult to find that the competition of China’s beverage market is very fierce. Beverage brands and types of time may change a new, is no longer an alone big situation, product phase diversification is the enterprise based on the fundamental, and accurate positioning of the marketing strategy is an important power to promote the continuous development of the enterprise.In 1902, Pepsi Cola company appeared for the first time world view,1981 entered the Chinese market,2004, Inner Mongolia to build the Inner Mongolia Pepsi Cola beverage company, from Inner Mongolia land began to have international carbonic acid beverage franchise area. In Inner Mongolia in ten years of time, the Pepsi Cola company always in development grow, has made impressive achievements, but also continuously is faced with the challenge existing beverage circle "overlord" Coca Cola’s powerful offensive, and the fierce rush Kangshifu a rising star of the pursued, and on small and medium-sized local enterprises price squeeze, Pepsi, Inner Mongolia, facing the market environment is more severe, if have followed the inherent marketing practices, the lack of internal and external environment of acumen experience, then most likely by competing products to catch up with, or even be eliminated by the market. At present, the company’s top priority is to in-depth analysis of the Pepsi Cola in the Inner Mongolia region of the marketing environment, to take a set of operational, scientific, appropriate marketing strategy, in order to get rid of the old concept, enhance market competitiveness.This paper mainly in the light of the subject of Pepsi Cola in Inner Mongolia marketing case analysis, based on the brand of enterprise Pepsi, combining the marketing status of Pepsi Cola in Inner Mongolia, Pepsi Cola in Inner Mongolia marketing strategy existing problems analysis, and on this basis, the use of 4P theory, according to Inner Mongolia Pepsi Cola brand marketing strategy, this paper puts forward some optimization suggestions. Finally, it puts forward that ensure the marketing strategy to the smooth implementation of the measures, hope to promote further development of Pepsi Cola Brand in Inner Mongolia and expanding to provide operational basis.