The Improvement Research About Sale Employee On Compensation Structure Of Changsha Pepsi-Cola Beverage Co., Ltd.

Changsha Pepsi-Cola Beverage Co., Ltd. was established in2006, and as HunanProvince a fast-moving consumer goods industry outstanding foreign-fundedenterprises, also a Hunan local carbonated beverage enterprises, how to deal with theHunan local market enterprises and foreign enterprises competition, how to build upthe core competitiveness of enterprises, and get enterprises continued development inthe future, depends on whether the enterprise has a large first-class quality, stableorganization structure, competitive sales frontline employee. Sales frontline employee,as a fast-moving consumer goods industry the core staff of the enterprise, the numberis numerous, directly be responsible for the company sales target achievement, tothe enterprise plays an important role which can not be ignored. Therefore, toestablish a good sales frontline compensation system, design a reasonable sales staffsalary structure, so that the human resources compensation strategy reallycoordination with the company’s development strategy.This thesis firstly use the method of linking theory with practice, the applicationof modern compensation theory, to Changsha PepsiCo frontline sales employee salarystructure as the research object, analysi the sales staff of human resources presentsituation as well as the sales employee salary structure, explore and analysis the salessalary structure existing problems and reason,combined with the domestic and foreignoutstanding enterprises and fast moving consumer goods industry company salarystructure design best practise experience for reference, and then puts forward the salesfrontline employee salary structure re-design goals and principles as well as the newsalary structure strategies, in order to effective motivate sales frontline employee, andalso to improve the competitiveness of enterprises and cohesion, so as to promote thefurther development of enterprises.The author wishes that this thesis intends to made contributions to the actualapplication of compensation theory in the enterprise, especially for the same types offast-moving consumer goods companies to provide reference for the enterprises withsimilar situation, and also for sales frontline employee to provide an advanced, simpleand easy operation salary structure re-design method.