Research On E-commerce Marketing Strategy Of Pepsi Foods

In the background of the era of electronic commerce,the rapid development of information technology has made enterprises face increasingly complex competition challenges.How to remain undefeated in competition and comply with the requirements of technology and development of the times is a problem that every enterprise must consider.In order to maintain a leading edge,many companies have begun to engage in e-commerce and have developed a series of e-commerce marketing development strategies to achieve business success.The food industry enters the industry at a low cost in the fast-moving consumer goods industry.The market competition is full,consumers' purchasing habits and purchasing behaviors are relatively easy to grasp,and they have the characteristics of impulsive consumption.The characteristics of e-commerce are doomed to have the advantages that traditional marketing models do not have in the communication with consumers.However,in China,many food companies do not pay attention to the use of e-commerce,resulting in a disadvantage in the competition and losing a good opportunity for rapid development.This paper studies the marketing strategy of snack food under the background of ecommerce,and uses Pepsi Foods as the research object,using various research methods(questionnaires,case studies,etc.)to collect information on the e-commerce marketing practice of Pepsi Food.In-depth data collection within the enterprise,proposed the marketing strategy of Pepsi Food in the field of e-commerce.The overall idea of the thesis is to start with the research background and significance,clarify the concept,cite 4C and other marketing theories,analyze the current strategies and drawbacks of Pepsi Foods,and then make recommendations to specifically formulate the e-commerce marketing strategy of Pepsico Food Company.