Research On Customer Satisfaction Of China 's Tourism Mobile E - Commerce Platform

With the development of network technology and the popularity of smart phones, more and more people try to get different experiences through APPs, the huge smart phone users have become the potential users for tourism mobile commerce platform. Under the fierce competition, tourism enterprises are urged to pay more attention to better understand the user’s needs, and to constantly improve the user’s satisfaction.This research designed a QSI model to explain the tourism mobile commerce platform user’s satisfaction based on a lot of domestic and foreign literature as well as the status quo. This research not only summarized the views of past scholars but also set new factors. This research based on the statistics from questionnaire used SPSS to get the following conclusions:First, the six factors which will influence tourism mobile commerce platform user’s satisfaction are:accurate and complete information factor, interaction factor, safety factor, easy to use factor, aesthetic factor, low cost factor. These six factors can effectively explain the user’s satisfaction. Second, accurate and complete information factor, interaction factor, safety factor, easy to use factor, aesthetic factor, low cost factor, these six factors have a strong correlation with the overall user’s satisfaction. Third, the influence degree of six factors on the overall user’s satisfaction is not entirely consistent, which "interaction factor" has the greatest impact on the overall user’s satisfaction, while "safety factor" has the lowest impact on the overall user’s satisfaction.This research can not only supplement the field of study, but also make the tourism enterprises to understand the factors that affect the user’s satisfaction.