A Study On The Restricted Factors Of Rising Coastal Self - Driving

With the advent of the era of mass tourism, residents’ traveling has become a common phenomenon in our country, the limitation of the package tour is increasingly serious, such as scheduling too much, and tourists round tripping in a short time and they feel passive and fatigue.Meanwhile, more and more people are concerned about self-drive travel because of its features,such as free, flexible, personalized. And it added a vitality to the traditional tourism market, and gradually become the mainstream of the tourism market. But research findings of self-drive tourism are few in China, it is necessary to carry out research about constraint factors of self-drive tourism.Based on the leisure constraints theory, this paper consider self-drive tourists who go to Rizhao as the research object, use the questionnaire survey to get the data. Completely analyzes the constraint factors of self-drive travel. First of all, the article test on liability of the questionnaire data, summarized basic demographic characteristics of self-driving tourists who go to Rizhao. And then summed up the behavior characteristics of self-drive tourists who go to Rizhao. And by using factor analysis analyze the constraint factors of self-drive travel and extract five common factors. According to influence order for tourism infrastructure constraints,interpersonal constraints, individual leisure preferences and capacity constraints, economic constraints, and tourism resource constraints.On the basis of in-depth analysis, this paper puts forward the Rizhao coastal self-drive travel constraints factors model.Third, to get the differences and connections between different demographic of self-drive tourists and tourism constraint factors, this paper use independent sample t-test and single factor variance analysis method has carried on the further inspection.The results show that gender, age, income and family structure in the five aspects have no significant difference. Professional significant difference on economic constraints. Among them, farmers, college students, housewives, three groups is limited by economic factors clearly. Different professions mean income, leisure time and level of education and tourism orientation and the demand is different. Tourism experience significant difference on tourism resource constraints. Tourists who have travel experience fewer are very sensitive to representational things of tourism resource, experienced tourist is more concerned with deep quality of tourism resources. Difference level education visitors make significant difference on destination infrastructure, service and facility requirements, tourism resources, such as limiting factors.Finally, the research results are discussed and prospect. On the basis of research, this paperputs forward the development of the Rizhao coastal self-drive travel advice, provides decision-making reference for the Rizhao travel related departments.