Research Of Domestic Self-driving Tour Consumption Behavior Based On The Text Analysis Of The Posts Of"www.doyouhike.net"

In recent years, with the steady development of the national economy and the needs of enhancement that people constantly pursuit leisure and entertainment, private cars are becoming more and more common of the national in Chinese family and car ownership per capita increase steadily year by year. On the other hand, urbanization advancement also brought a series of such as natural environmental deterioration, noise pollution, life stressful work and other cities problems. So people also urgently want to escape from the existing living environment temporarily, in a different environment to loosen the mood, breathe fresh air. Car rental industry and the rapid development of highway network in our country directly promoted the rapid development of self-driving tour. Especially during the Mid-Autumn festival and the National Day in2012, the national highway of the long holiday free policy has further stimulated the enthusiasm of self-driving tour. Against the background of flourishing development of self-driving tour in China, this paper intend to further enrich the domestic consumer behavior research through the analysis of influence factors of domestic consumer behavior and tourist experience value, experience satisfaction and combine relevant research results hope to put forward some feasibility and operability of the comments and suggestions for the local administrative management department, department of tourism development and tourism enterpriseIn view of the above-mentioned purpose, the full text is divided into four parts. The first part is the preface part, it expounded the domestic consumer behavior of research background and meaning, main content and research framework, research methods, the possible contribution and the studies limitations and future prospects. The second part is the theoretical foundation of this paper. Mainly discussed from four aspects:the concept and characteristics, development situation, our country consumer behavior thinking framework,the relevant tourism consumption behavior and the relevant research literature review. The third part is research characteristics of domestic consumer behavior. It mainly explained the research ideas and methods, data collection, research findings, as well as the conclusion. The fourth part is the research conclusion and enlightenment.The paper through reading the posts of domestic self-driving part of the" www.doyouhike.net" based on the text analysis, and select the relevant postsTo induct, analyse and summarized. The paper adopted LINJIAN-huang’s point view of domestic self-driving consumer behavior research approach,namely that consumer behaviour process included the successive three phase:the decision-making stage, purchasing behavior and after purchase behaviour including consumer, reaction and product disposal. At the same time, the author researched the decision-making process of domestic self-driving based on LINJIAN-huang’s view of consumer behavior decision factors classification, and classified the impact of domestic consumer behavior factors combined with domestic actual situation of the self-driving consumer behavior. Finally, Combining the result of this research the paper put forward some practical suggestions for the local tourism administration department, tourism enterprise.The article innovation lies in, first of all from the selection of the paper, it can further enrich the research of our domestic self-driving consumer behavior. Secondly, the paper using text analysis method is a new attemp, this new method has better than the commonly used questionnaire, interview. Finally, the paper puts forward some targeted and practical countermeasures to the development of self-drive.The articles inevitably had some limitions.Firstly, the selection of sample time span was small. Secondly, the research sample amount was not big enough, representative is not good enough. Thirdly, the study sample of the posts number was equal or greater than30, accordingly narrowed down the scope of collection, which affect the reliability of the results of data analysis to a certain extent. Fourthly, the research results was not very perfect. Finally as for research method in this paper, qualitative research methods was not involved; On the other hand, analysis of the revelant problems of the depth and breadth was not well.