Research On Industrial Development Of Green Food In Beidahuang Group

With the prosperity and development of economy, the problems of the environment and food safety caused by the growth of economy threat the health of human beings. As a kind of non-pollution, pollution-free and safety, high quality, nutritious food, green food inspires the consumers to the strong demands of green food and has a broad space for development in domestic and international market. More and more enterprises began to develop green food industry and rushed to build well-known green food brand to seize market, so the market competition of green food is more and more fierce. As a green food production enterprise, the beidahuang group has fostered many Chinese famous brands, such as "JIUSAN""WONDERSUN" and "BEIDAHUANG". These brands have a certain influence in the domestic and international market of green food and green food market share both at home and abroad was also significantly increased. But the development of green food industry in beidahuang group still exist many problems, and these problems restrict the development of green food industry. Therefore, in view of the research of green food industry development in beidahuang group is of extremely important significance to promote the development of green food industry in beidahuang group.Thesis mainly takes the green food industry development in beidahuang group as the research object. On the basis of the present research situation domestic and foreign of green food industry development and the corresponding theory, thesis analyzes the present situation of green food industry development in beidahuang group, and finds out some problems existing in the development of green food industry, such as low industrial concentration, insufficient degree of industrialization, insufficient influence of brand, low-rise international competitiveness and low economic benefits of green food. Then thesis digs out some influence factors to solve these problems, such as industrial organization structure, technical innovation, the supervision of product quality, the management of green food band, the marketing of green food and the development of related and supporting industry. Then thesis analyzes all the factors by Interpretative Structural Model and clears the hierarchical structure of the relationship between various influence factors. Finally on this basis, thesis puts up some measures to promote the industry development of green food in beidahuang group, such as laying solid foundation of the development of green food industry, laying emphasis on technological innovation and the supervision of product quality and strengthening management of brands and green food marketing.