Research On Marketing Strategy Of Kunming Real Estate Development Co., Ltd

In this paper, Kunming jiaotou real estate companies as a case, analyzes the concept of marketing management in this case the Application.The real estate industry as an important pillar industry of China’s economic development, has been widespread concern of the public, but also by the national macro-control regulation. Based on this, the Kunming jiaotou real estate marketing strategy research, drawing on our current enterprise marketing theory and practice basis, focusing on the practical aspects, promote Kunming jiaotou real estate company marketing effectiveness and the realization of a sustainable future, and from clear evolution path of development of real estate industry.Paper adopts case analysis, literature analysis method, elaborates Kunming jiaotou real estate companies and their marketing status and internal and external environment. Overall, Kunming jiaotou real estate companies now even though there are certain advantages or resources, but because of the increasingly fierce competition in the real estate industry, Kunming jiaotou real estate marketing company is currently experiencing difficulties, the future should be the implementation of different strategies, from market segmentation, target market, market positioning, and Kunming jiaotou real estate company in marketing the product, price, place, promotion and other key content, proposed a differentiated, competitive, practical and workable marketing mix strategy. At the same time, Kunming jiaotou real estate company marketing organization should be strengthened institution-building, strengthen customer development management, strengthen security operations project to strengthen culture construction implementation and marketing safeguards Kunming jiaotou real estate companies in order to achieve a good marketing performance, but also the guidelines of this article efforts to achieve the organic unity of theory and practice.