Research On Competitive Strategy Of NJRX Door And Window Curtain Wall Engineering Company

With the advancement of our country building energy conservation policy, building energy-saving Windows and doors curtain wall enterprise in China and found many problems in the real estate industry docking. Outside the building doors and Windows products series, energy-saving, price competition and other factors for our enterprises to build the walls cannot cross obstacles. Introduced in this article, we will through the national energy conservation policy, existing Windows product features and other aspects to focus on analysis the causes of the dilemma and solution, hope to be able to power for the development of the enterprise.Based on the outside of the slow development of our real estate industry as a whole, building doors and Windows industry common malignant price competition, low degree of intensive industry as a whole development, poor innovation ability, research NJRX Windows and doors curtain wall engineering company and the future development of the enterprise business strategy, in order to realize enterprise to build a world class high quality doors and Windows enterprise target system.Draw lessons from the relevant theories and methods of strategic engagement, this paper use traditional strategic analysis tools, such as PEST analysis, porter five models of NJRX Windows and doors curtain wall engineering company’s internal and external environment for in-depth analysis, and combining the NJRX Windows and doors curtain wall engineering co., Windows and doors business analysis its key resources and core competence, find out the main advantages and disadvantages.Using porter’s competitive strategy model theory, SWOT analysis proposed alternatives, according to the overall development goals NJRX Windows and doors curtain wall engineering companies, selected energy-saving Windows and doors product differentiation strategy, simultaneously from multiple perspectives on the development strategy of the implementation of targeted measures are put forward.In this paper, the theory of strategic management knowledge to the practical enterprise development strategy research, the strategy of similar enterprises, can also be used for reference.