Research On Visual Image Of Internet Enterprise Brand

With the rapid development of the Internet and the competition between Internet enterprises becoming increasingly fierce, branding and image positioning are catching more and more people’s attention. When people browse information on the Internet, their time and attention are fragmented now and then Graphics, images and other exterior manifestations are bringing the audience a strong visual impact communicating information more directly and effectively. Internet companies have therefore begun to realize that brand visual image is playing an important role in highlighting the enterprise characteristics, establishing enterprise image that are deeply rooted in the hearts of the people and showing the uniqueness of corporates.This article, by analyzing the status quo of the development of Internet enterprises, and combining previous research on brand visual image and network market, found out the difference of traditional enterprises and Internet companies in the process of brand visual image, making an attempt to explore the way Internet companies design the brand visual image and the application method.