Research On Visual Marketing Strategy Of M Cosmetic Brand

The cosmetics industry is usually called the beautiful economy.With the upsurge of cosmetics products,organic research shows that 75% of Chinese female consumers have a demand for cosmetics products,especially the rise of aesthetic consciousness of young consumers the generation after 80 s and 90 s.The focus of major brands in the cosmetics market has changed from product-driven to market-driven,experience-driven and innovation-driven in China.Marketing research provides a new marketing idea for cosmetic brand marketing,which is of great significance.This paper studies the visual marketing strategy of Chinese cosmetics brand,including but not limited to the optimization of brand visual image,how to graft national cultural elements into visual marketing,and how to innovate the visual expression methods of word-of-mouth marketing of cosmetics brand.This paper draws lessons from the research results of visual marketing strategies of international big brands,integrates relevant theories of visual marketing at home and abroad,interviews senior consumers of M brand and core brand planning and marketing personnel within the company,listens to the opinions of relevant professionals on brand visual marketing,and reads how senior cosmetics experts use visual marketing to carry out word-of-mouth communication and other marketing methods.Combined with M cosmetics brand's own characteristics,strive to promote M cosmetics image more beautification and optimization,and then strive to open the door of visual marketing in China cosmetics industry.The study found that visual marketing has great challenges in the application of domestic cosmetics brand marketing.In order to gain a foothold in the competitive and internationalized domestic market and compete with international cosmetic product,domestic national cosmetic brands must combine their own brand characteristics,use visual image design to catch consumers' eyes,and use visual marketing strategies to rebuild their own brand's unique temperament.Optimize the image of M cosmetic brand,let the national brand base itself on the international market,in the era of national culture self-confidence,strengthen the dissemination of national cultural elements,and spread the cultural spirit of Chinese cosmetic brand to the whole world.