Research On B2B Marketing Strategy Of Tablet PC

Since the 21st century, the development of information technology with each passing day. Especially in recent years the rapid development of mobile internet technology and internet of things (IoT) technology, to the mobile electronic products has brought broad market opportunities. As Apple Inc CEO Steve Jobs announced the release new products ipad in 2010, the new things of tablets began its development by leaps and bounds in the global scope, in a variety of companies in order to seize more market share into the market competition. M company is a technology research and development ability is stronger the start-up of technology companies, The company independent research and development the two universal tablets, In order to seize tablet market opportunities, to get a place in the tablet market competition, the company urgent need to develop a tablet marketing mix strategy to guide enterprise marketing work.First of all, this article from the dimension of the B2B and B2C, and studied the present situation of the tablet computer industry in China at present, industry competition situation and the future development trend. Combined research with the status quo of company business, tablets of M company marketing situation, defects of M company marketing business, and application of Porter’s Five Forces Model and SWOT analysis tools is pointed out that M tablet business development strategies should be taken to "focus on B2B market, focus on product specialization, differentiation, customization, customer service integration" competition strategy.Secondly, based on the business development strategy of M company tablet PC business, and combining with the market research data analysis, using the STP marketing theory, points out the three basic objectives of M company market and the company’s market positioning, and combining with the actual situation of M company, the M company’s target subsection strategy was be focus on a only target market.Finally, this paper applied Philip kolter’s market marketing theory and B2B marketing theory, basis on the analysis of the related research, for M company developed a tablet B2B marketing combination strategy, based on 4Ps architecture. With the tablet B2B’s marketing strategy in the process of research and analysis. On the one hand, from theory to guide practice, the perspective of theory with practice, using the related theory and research method of marketing M clarifying the tablet market present situation, pointed out the advantage of M company and the external opportunity, formulated the practical, targeted marketing mix strategy. On the other hand is advantageous to the theory comes from practice, for related research and development of the marketing theory provides a real case for reference.