Research On The Relationship Between Enterprise Knowledge Sharing And Product Innovation Performance

With the transformation to innovation driven economic growth, product innova-tion has a very important strategic value to enhance the competitive advantage and promote the sustainable development of enterprises. As one important factor of enter-prise’s product innovation, the knowledge in the enterprise product innovation is be-coming more and more prominent. The knowledge sharing has important theoretical value and practical significance to enhance the performance of product innovation. Therefore, from the view of knowledge management, this paper discusses the rela-tionship of the enterprise knowledge sharing, product innovation performance and market dynamics, and analyses the moderating effect of market dynamics to the rela-tionship between enterprise knowledge sharing and product innovation performances. Firstly, this paper reviewed the domestic and foreign research on the knowledge shar-ing and performance of product innovation, market dynamics, knowledge sharing and product innovation performance, which lays theoretical basis for this research. On the basis of the theoretical review this paper divides the knowledge sharing as technical knowledge sharing, value knowledge sharing and emotional knowledge sharing, and divides product innovation performance as economic gains performance, technical performance and market competition performance dimension, and then construct the knowledge sharing and product innovation performance research framework, and proposes the research hypotheses of knowledge sharing and product innovation per-formance. At the same time, through the investigation of enterprise knowledge shar-ing and product innovation performance, this paper use SPSS and AMOS software to empirically analysis the relevant survey data to verify the scientific and rationality of the relevant research hypothesis. Studies show that enterprise knowledge sharing and product innovation performance is positively related:different dimensions of knowledge sharing have different effects on different dimensions of product innova-tion performance; market dynamics has moderating effect to the relationship between enterprise knowledge sharing and product innovation. Finally, based on the research results, this paper puts forward some related suggestions for enterprise’s knowledge sharing and product innovation, and provides theoretical reference for enterprises to improve product innovation ability.