Research On The Development Of Real Estate Company Project

First, this paper from three aspects of China’s real estate industry development policy environment, the real estate market environment and enterprise management, and enterprise development background, the current real estate development projects need as the starting point, the real estate industry is facing increasing competition in the market, the policy regulation gradually strict, standardized and housing inventory pressure great several aspects content project development positioning. Analysis of real estate enterprises to survival, development, sustainable management needs to strengthen and carry out the project development of precision positioning, and real estate enterprises for the purpose, significance and necessity of the project development.Then, this article from the real estate project development related business model analysis, combined with a variety of models were introduced to the use of various business models, and then a variety of business models arc summarized and analyzed. In order to demonstrate the necessity of project development and positioning, this paper makes a case study of J enterprise. The j enterprise in accordance with operating conditions, a breakdown of the two types of project development case, after introduced the situation of the case, the case of existing policy environment, market environment and business environment of research and analysis. This part of the specific study and discussion involves three aspects, one is in accordance with the national policy and the market analysis, is a combination of two local policy, to the local market environment for analysis and research, and the third is of J enterprise and project development situation analysis and research.Then, are presented in the above case, policy research, market research, J enterprise’s own research is done based on, according to the current real estate policy and market environment, combined with the characteristics of enterprises and real estate project development on business model, in accordance with the state industry and regional positioning analysis, combined with the value chain, value types, each of the control case analysis, we come to the conclusion that to complete the positioning of real estate projects.Finally, according to the case of the project positioning combined with the J company’s situation, Have a positioning of the review and outlook for the real estate project development.